Lamborghini has abandoned plans for its first full-electric production model, confirming the Lanzador 2+2 EV-SUV will not reach showrooms.
Instead, the Italian marque will continue focusing exclusively on plug-in hybrids for the foreseeable future.
The Lanzador concept, revealed in 2023, was intended to preview a fully electric grand tourer due before the end of the decade. That programme has now been halted following what CEO Stephan Winkelmann describes as weak customer appetite for battery-electric Lamborghinis.
‘Close to zero’ demand
Speaking to the Sunday Times, Winkelmann said the “acceptance curve” for full EVs among Lamborghini buyers is “close to zero”. He warned that committing heavily to a pure-electric line-up could become an “expensive hobby”.
“Investing heavily in full-EV development when the market and customer base are not ready would be an expensive hobby, and financially irresponsible towards shareholders, customers [and] to our employees and their families,” he said. “Plug-in hybrids offer the best of both worlds, combining the agility and low-rev boost of electric battery technology with the emotion and power output of an internal combustion engine.”
Winkelmann added that customers still expect the full “emotional experience”, including sound and character as areas where he believes EVs currently fall short.
Hybrids now locked in
Lamborghini’s existing range is already fully hybridised. The Urus SUV, Temerario and Revuelto all combine combustion engines with electric assistance, and the company delivered a record 10,747 vehicles last year, with the Urus leading sales.
The Urus had been earmarked for a fully electric second generation in 2029, but that plan has also been reconsidered. After consulting customer groups, Lamborghini concluded a battery-powered version of its best-seller would carry significant commercial risk.
According to Winkelmann, supercars occupy a “tiny segment” compared with the Urus market, which he described as “bigger and more stable”. The SUV underpins Lamborghini’s financial performance, making it a safer candidate for incremental electrification rather than a full battery-electric switch.
‘Never say never’
Despite the retreat, Lamborghini has not ruled out EVs permanently. “Never say never, but only when the time is right,” Winkelmann said. “For the foreseeable future, only PHEVs.”
He also pointed to regulatory uncertainty in Europe, noting that while 2035 is widely discussed as a turning point, 2030 emissions targets pose more immediate challenges.
For now, electricity in Sant’Agata will continue to supplement petrol power rather than replace it. Full EV ambition may return one day, but not until Lamborghini is convinced its customers are ready to follow.