- Lexus delivered 1453 vehicles in 2025, achieving its strongest annual sales results.
- PHEV NX and RX models and the arrival of the Lexus RZ EV supported continued sales growth.
- New and refurbished dealerships in East Auckland, Wellington and Newmarket.
Lexus New Zealand has wrapped up 2025 with its strongest result yet, delivering 1453 vehicles and locking in its position as the country’s second-largest luxury automotive brand.
It’s a tidy result in what the brand itself describes as a challenging market, and one achieved without chasing volume at all costs.
Rather than rapid expansion, Lexus credits steady demand across its range, continued investment in the ownership experience, and a clear long-term direction focused on design, innovation and electrification.
Andrew Davis, Vice President of Lexus New Zealand, says the numbers ultimately come down to trust. “This has been another milestone year for Lexus… achieving another annual record in a tough market speaks to the trust our customers place in the brand,” he says. “It is also a testament to the commitment of our Lexus teams who deliver the purchase and ownership experience with care, consistency and pride.”
Growth without the gold rush
Lexus says its approach has been deliberate rather than aggressive. Davis adds that growth has been “guided by a focus on delivering thoughtful, refined experiences that genuinely add value for our customers.” That philosophy showed up physically in 2025, with new and refurbished dealerships opening in East Auckland, Wellington and Newmarket. The aim is calmer, more human spaces, supported by staff trained to deliver Lexus’ signature omotenashi hospitality.
Electrification, Lexus-style
Electrified models continue to do heavy lifting. The NX and RX ranges are now available with plug-in hybrid options, responding to rising demand for efficiency while keeping the refinement Lexus buyers expect. The brand’s first dedicated battery-electric SUV, the all-new RZ, has also landed and is currently being shown publicly at the ASB Classic. It introduces steer-by-wire yoke steering, the first time Lexus has offered the technology locally, promising smoother control and a more engaging drive.
One eye on the future
Globally, Lexus has been busy sketching its next chapter. At the Japan Mobility Show, the brand revealed a suite of future concepts under the theme Discover, spanning land, sea and air. It also previewed the LFA Concept: an electrified performance car developed alongside Toyota Gazoo Racing, intended to carry the spirit of the original LFA into a battery-electric era. “Even as electrification and performance evolve, the craft and emotion of driving still matters,” says Davis.
Looking ahead, Lexus has confirmed the next-generation ES is on the way and will become its first model here with connected-car services.
As Davis puts it: “We’re entering the next chapter with confidence.” For Lexus, quiet consistency seems to be working just fine.