- Mercedes-Benz has appointed world number three Coco Gauff as a global brand ambassador.
- Gauff brings 21 WTA titles, including Grand Slam singles wins in 2023 and 2025.
- The partnership aligns her influence across sport and media with Mercedes' investments in women’s tennis.
Mercedes-Benz has added another ace to its tennis roster, confirming world number three Coco Gauff as its latest global brand ambassador.
At just 21, the young American already carries the aura of a seasoned champion, and Stuttgart clearly sees her as a defining figure for the sport’s future.
Power player meets power brand
Christina Schenck, Mercedes-Benz Vice President for Digital & Communications and Investor Relations, says Gauff embodies the attributes the brand wants to champion: “Coco Gauff represents athletic excellence – focused, resilient, and unafraid to lead… we’re honoured to welcome her to the Mercedes-Benz family and look forward to creating meaningful moments for customers and fans worldwide.”
It’s a neat fit. Gauff’s blend of poise, speed and tactical sharpness mirrors the precision image Mercedes has cultivated for decades.
Gauff, meanwhile, frames the partnership around shared values rather than logos: “For me, tennis has always been about more than just winning. It’s about growth, passion and determination. That’s why this partnership with Mercedes-Benz feels so special - we share the same drive and belief in pushing boundaries.”
A résumé that keeps expanding
Despite her age, Gauff’s trophy cabinet is already leaning into veteran territory.
he owns 21 WTA Tour victories, including three Grand Slam titles: the US Open in 2023, the French Open doubles crown in 2024, and the French Open singles title in 2025. Her influence also stretches well beyond centre court, branching into media, fashion and community work, which only strengthens her value as a global figurehead.
Joining elite company
Gauff now stands alongside Roger Federer in Mercedes-Benz’s tennis ambassador lineup, reinforcing the brand’s growing emphasis on women’s tennis and its broader engagement with the sport.
For Mercedes, the move signals a continued commitment to pairing its image with athletes who transcend competition through presence, impact and narrative.
For Gauff, it’s another milestone in a career unfolding with remarkable velocity, and one more sign that the sporting world sees her not simply as the future of tennis, but as one of its defining voices today.